European Leadership Team

We nourish the health and wellbeing of our consumers and customers by providing high quality products - and our extraordinary leaders and employees make it all possible. In the plants, our diverse local cross functional management teams run our day to day operations.

The European Leadership Board reports directly to the GRUMA Worldwide Operating Board.


Rodolfo Maldonado
Chief Executive Officer, Gruma Europe, Middle East and Africa
Rodolfo Maldonado

Business Experience: has more than 30 years of international experience working in consumer and financial companies such as Procter & Gamble, American Express, Citibank, Gruma, Bank Danamon Indonesia, Bacardi and Banorte


Mohammed Saeed
Chief Human Resources Officer, Gruma Europe
Mohammed Saeed

Mohammed Saeed is Chief Human Resources Officer of Gruma Europe with responsibility for HR and internal communications across both Mission Foods and Azteca Milling.

Mr Saeed has held a number of senior international HR roles in multinational branded organisations including Thomson Reuters and Barclays. He holds a MSc from the University of Westminster and is a Chartered Fellow of the CIPD.

He lives in Langley Berkshire.


Alejandro Solis
Finance Director of Gruma Europe

Alejandro leads all finance and IT teams across the region. Mr Solis has been with Gruma for over 15 years and has held senior financial roles in both Mexico, USA and Europe.

He is a Graduate of Tecnologico de Monterrey.

He lives in Madrid, Spain.


Ron Demandt
Director of Operations Development, Mission Foods EMEA

Ron Demandt is Director of Operations Development, Mission Foods EMEA. He joined the company in 2004 as part of the acquisition of Ovis Boske by Gruma.

At Ovis Boske Ron held a number of positions including Operations Director.

He is based in Roermond, The Netherlands.


Ian Lavery
Director of Manufacturing, Mission Foods EMEA

Ian Lavery is Director of Manufacturing Mission Foods EMEA. 

Ian is responsible for the full Manufacturing function.

Ian is based in Seaham and lives in Durham. 


Peter Ellis
Managing Director UK & Ireland
Peter Ellis

Peter Ellis is the Managing Director of  Mission Foods UK & Ireland.

Peter has held several Senior Leadership roles at Premier Foods & Campbell Soup in UK, Europe and Russia

Peter Graduated from University of Derby in International Business 


Miguel Angel Rivera
Managing Director Spain

Miguel Angel Rivera is Managing Director for Spain, with responsibility for Southern Europe, Middle East and North Africa.


Sergio Rama
Managing Director Azteca Milling Europe
Sergio Rama

Sergio Rama is Managing Director of Azteca Milling Europe. He leads all milling operations across the region having joined Gruma in 2008. 

Mr Rama was Vice President of Grandi Molini Italiani where he held a number of international roles over 13 years.

He graduated from the University of Padova, Italy in Agricultural Sciences.

He lives in Venice, Italy.


Christine Vuylsteke
Sales Director Mission Foods, Northern & Eastern Europe

Christine Vuylsteke is the Sales Director for Mission Foods, Northern & Eastern Europe.

Christine is responsible for the Sales teams in the region, as well as the Marketing & NPD team.

She is based in Roermond, Netherlands and lives in Belgium.


Simon Colaco
Director of Planning & Procurement

Simon Colaco is Director of Planning & Procurement, Mission Foods EMEA

Simon is based in Seaham