Deli Wraps

New and innovative range of Deli Wraps

  • Superior quality from shorter shelf life - softer eat, less dry, fewer preservatives
  • Strong communication on packaging about versatility for contemporary sandwiches and snacks
  • Light and modern bread alternative
    Stronger focus on the Mission brand

Bakery positioning:

  • Adding value & increasing variety within the bakery category
  • Stimulate the category with innovations
  • Satisfy consumer demands for innovation & choice
  • Flat breads appeal to a young and affluent buyer base and attract new incremental buyers (wider demographic)

Benefits of bakery Deli Wraps:

  • Bakery positioning increases penetration & frequency of purchase and drives sales
  • Strong price positioning stimulated by promotional activities
  • Communicates versatility in contemporary sandwiches and snacks
  • No Mexican positioning: new alternative to bread for sandwiches
  • Healthy alternative to other bakery products

Marketing and Sales Support

  • Mission Foods is commited to develop the brand and also to manage the category.

Information

Product description per S.U. weight per S.U. S.U. per case cases per euro pallet minimum life
         
6 Deli Wraps Original 25 cm 370 g 12 44 90 days
6 Deli Wraps Multigrain 25 cm 370 g 12 44 90 days
6 Deli Wraps Mediterranean Herb 25 cm 370 g 12 44 90 days