Deli Wraps

New and innovative range of Deli Wraps

• Superior quality from shorter shelf life - softer eat, less dry, fewer preservatives
• Strong communication on packaging about versatility for contemporary sandwiches and snacks
• Light and modern bread alternative
  Stronger focus on the Mission brand

Bakery positioning:

• Adding value & increasing variety within the bakery category
• Stimulate the category with innovations
• Satisfy consumer demands for innovation & choice
• Flat breads appeal to a young and affluent buyer base and attract new incremental buyers (wider demographic)

Benefits of bakery Deli Wraps:

• Bakery positioning increases penetration & frequency of purchase and drives sales
• Strong price positioning stimulated by promotional activities
• Communicates versatility in contemporary sandwiches and snacks
• No Mexican positioning: new alternative to bread for sandwiches
• Healthy alternative to other bakery products

Marketing and Sales Support

• Mission Foods is commited to develop the brand and also to manage the category.

Information